What others are saying about the book:

“This is good stuff! I think the melding of ‘high-tech – high touch’ is a winning concept, and powerful approach to making ‘human’ connections at the speed of light.”

David Thomassen,
Marketing Director of Consumer Products
Seiko Instruments (Retired)

“Laura is an organized and inspirational leader and a true sales and marketing professional.  I learned a lot by my association with her.”

 Joe Campana, Ph.D., CITRMS, CIPP/G, Principal, J. Campana & Associates

Networkology™ Table of Contents

Networkology™

"Harness the power" traditional networking skills with technology to create award-winning relationships.

1. NEOPHYTE NETWORKING
The infantile stages of basics of networking skills along with the historic art of networking skills are used to explain why we network the way we do.

2. TECHNO TRENDS IN THE MARKETPLACE
Find out how techno trends affect the way you operate and do business in today’s marketplace.

3. KNOTWORKING: BEYOND NETWORKING™
Is understanding the power and benefits of investing in relationships. Networking was a must for the 90’s. In the 21st century “Knotworking” will not only be your survival but a way for you to THRIVE and SUCCEED!

4. PARTNERING AND POWER NETWORKING
“The Double P Principle” Learn how to effectively choose a partner that mirrors your ethics and maximize your strengths, through creating a synergy that increases the productivity and profitability of both entities.

5. PLANNED PARTNERING AND LIVING WITH THE AFTEREFFECTS
Discover the effects of partnering along with how to choose a partner. In business, you don’t get
what you deserve, you get what you plan.

6. TECHNOLOGY OVERVIEW WITH AN INTERNET TIMELINE
Tracing the steps of technology will assist you in grasping the magnitude at which it is expanding.

7. CYBERSPACE 101
Do you have cookies and bytes in your computer? Learn basic technology lingo so
you can respond intelligently to technical issues.

8. INTERNET SAVVY
Build stronger bonds with the aid of technology.  This chapter is reserved for hands-on-applications, using the Internet to partner and network.

9. MINING FOR REFERRALS
Find out where referrals come from, who is the best source for referrals and when is the best time to ask for a referral. Learn to use the Internet and E-mail to mine more effectively for referrals.

10. ENTERING THE CHICKEN COOP
We all have the top-of-the-top, scariest people with whom we would like to network. Find out how to lose the fear and network right into the chicken coop like a fox.

11. GENERATION MARKETING
Discover the differences and nuances of generation marketing. By understanding the specifics of each generation, Baby Boomers, Generation X and Z, you will be able to determine a marketing strategy that is right for you!

12. GLOBALIZATION
Find out how you can market your products or services throughout the world. Know what to
capitalize on and what to be careful of.

13. INTERNATIONAL ETIQUETTE
If you are going to market internationally, you must know and understand basic cultural
differences. We will explore the fact that the way we use our body language as well as the
spoken word may be misunderstood.

Don’t make embarrassing mistakes that could ruin your chance of success by not being in tune with proper protocol and the etiquette of a different culture.

14. CUSTOMER SERVICE
The importance of customer service in the new millennium may sound like old hat, but it is what will give you continued growth and customer retention. We will strongly capture the ease of utilizing technologies to better serve your customers.

15. PROJECTING AN IMAGE
Within 10 seconds it is determined if someone likes you, if they trust you but, more importantly, if they will buy from you! So, make your first 10 seconds count.

16. MAXIMIZING YOUR IMAGE
You don’t have to be Barbie or Ken, but you do need to utilize all your strengths. Learn how to capitalize on your positive assets When Seconds Count. (Excerpts from the third book in Laura’s trilogy series.)

17. SURROUND YOURSELF WITH PEOPLE THAT YOU ADMIRE
The people you spend time with and associate with are the people you will become most like. Are you associating with the people that can positively influence your life?

18. POSITIONING
This chapter will show you how through strategic positioning you will be perceived to be an expert in your field.

19. WORKING A ROOM
Understanding the value of correctly working a room can make a huge impact on your success at networking events and your monetary rewards!

20. FAMILY TIES THAT BIND
When networking is needed on a personal level, the same skills we have shown you may also be used to build relationships that will enhance both your family and personal life.

21. TURNING BUSINESS ASSOCIATES INTO LIFETIME FRIENDS
This chapter will show you how to turn everyday networking acquaintances into lifetime friendships.

22. JOINING ORGANIZATIONS
The dos and don’ts of joining organizations. Find out how you can turn them into rewarding endeavors for your business.

23. GETTING YOUR MONEY’S WORTH AT  CONVENTIONS
Do you walk away from every convention you  attend with a new perspective on building your
business? You should or you are not Power Networking.

24. REFERRALS BY TOUCH
This chapter is dedicated to setting up your newsletter/brochure to create interaction between you and your past, present and future clients. Determine which is best for you, “Snail Mail” or “E-mail?”

25. THE FINAL FRONTIER – NETWORKOLOGY™
The installation of all that you have learned: Neophyte Networking, Power Networking, Knotworking, Partnering and combining it all with the latest technology to capture the essence of Networkology™.